Google’s AdSense for Publishers
service has dominated the PPC (pay per click) advertising market since its
introduction to the web in 2003/2004. The publisher platform is easy to use,
the ads have a reliable look and feel, and the payout rate is reasonable. So,
why bother with AdSense alternatives?
It’s not all good with AdSense. A
common and reasonable complaint about AdSense is the $100 minimum payout
amount. For many bloggers with small niche blogs, this minimum payout is
unreachable. Additionally, AdSense is notorious for banning publishers over
unintended infractions. Incredibly, this often takes place just before the
first payout is made.
Many bloggers don’t realize that
many AdSense alternatives are available to those banned from the AdSense
program, or to those who simply make the choice not to deal with Google’s
overbearing rules. Here is a list of good AdSense alternatives to choose from.
AdSense Alternatives, check it out !
Chitika
Chitika is a great AdSense
Alternative that provides something a little different. Instead of scanning
through the content of the post or page where you are displaying the ad,
Chitika uses the search query used to find your page as guidance for what to
display. Here is a sample ad displayed after I reached the page with a Google
search for WordPress:
As you can see, Chitika has highlighted my
query, WordPress, and displayed two appropriate product advertisements.
As with AdSense, Chitika provides
many ways to customize your ad block including background color, text color,
border color and link color. In addition to the text ad, Chitika positions an
image to the side. There is a reason that Google banned images positioned next
to ads: they essentially trick visitors into clicking without thinking. With
Chitika, this is more revenue into your pockets.
Chitika offers payout with a
minimum of $10.00, which means that even niche bloggers will begin seeing
income right away. It offers both check and PayPal payouts.
BidVertiser
BidVertiser’s ad program for
publishers works a lot like Googe AdSense, with a few twists. Generally, it
makes for a good AdSense Alternative. Let’s look at the differences that set
BidVertiser apart.
The biggest difference between
BidVertiser and AdSense is the way BidVertiser decides what ads to display.
Instead of searching through the content of your site for keywords, BidVertiser
lets advertisers place bids for space on your site. Each bid is the most the
advertiser is willing to pay per click, and you are then paid a portion of that
amount. BidVertiser guarantees to always display the top valued bidders on your
site.
There is a great number of mixed
reviews on the web over BidVertiser’s programs. A common complaint is the
visual similarity between BidVertiser ads and AdSense ads:
We have found the payout to be
lower than with AdSense, but not by much. The service is certainly worth
signing up for and using in some instances. Some bloggers swear by BidVertiser,
so give it a try.
If you choose to receive payment
by Paypal, the minimum payout is $10.00. If you decide to go with payment by
check, you will have to wait until the minimum payout reaches $50.00.
AdBrite
AdBrite for publishers is the
last AdSense alternative I am covering today. It’s a service I have used very
infrequently but have had some positive results with. The service works much
like with BidVertiser: your site is listed and categorized by subject matter,
then advertisers bid on ad space. You have the option to set a minimum price
for your ad spots, so decide on a comfortable level before you sign up.
AdBrite offers traditional text
ads (which I’ve never used with them), banner ads (which I have found useful),
and Active Interstitials, a form of a pop-up ad that is delivered after a set
number of page views. I’ve not tried this pop-up ad, but it might have real
value for the right site.
One of the best things about
AdBrite is its low minimum payout. At only $5.00, you will begin receiving
income almost immediately.
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